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Switching On

by LIFE

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about

Hull’s LIFE continue their rapid upward trajectory with the announcement of their new single ‘Switching On’. Honing in on a more exploratory sound, ‘Switching On’ sees LIFE incorporate future-facing elements of electronic instrumentation with more experimental and brooding guitar/bass work, whilst reflective lyrics look back over the band’s journey together and what is yet to come.

The single is also accompanied by a new video, which has been directed and produced by the band with the help of local filmmaker Josh Moore (who has also collaborated with the band on all of their recent videos). The video channels Wes Anderson-esque colour palettes and symmetrical shots, combining frenetic lighting with dating style video monologues from houseplants trying to find love.

Speaking on the single, frontman Mez Green says, “After completing ‘A Picture of Good Health’ I felt like I belonged in the world, lyrically painting over the bone-eating demons, I wanted to express why this was. I wanted to scratch it out like people do on woodland trees or moorland rocks. It was love; I found love.

‘Switching On’ is my lyrical attempt of charting that journey; the initial giddy, nervous and pinch-me moments, the wanting to be accepted, the lust and the incredible feeling of finding that person and falling in love.

The band wanted to be open to all aspects of musicality so that the lyrics were given an aural heart. We wanted to be brave, bold and exciting as we evolve our sound and rhythms by bringing in elements of synths, pads, machines and pure bass and guitar experimentation.

‘Switching On’ is a nod to where we want to be and where we are going; the future.”


2019 was an incendiary year for the band, which saw them release their critically acclaimed second album ‘A Picture Of Good Health’, earning plaudits from the likes of BBC Radio 6 Music (4 playlisted singles + Album Of the Day) and BBC Radio 1 (Jack Saunder’s Album Of The Weekend) as well as being selected as Liz Kershaw’s Album Of The Year on BBC 6 Music. Similarly, the album has received high praise from a number of major publications as well as featuring in end of year lists from the likes of the Guardian, Dork and more.


The new single also follows the recent announcement of a new run of tour dates to take place across the UK in April 2020. The dates come on the heels of the band’s recent arena tour as main support for Kaiser Chiefs and also follows on from their own packed-out UK/EU headline tour and unforgettable album launch in a Camden kebab shop. 

Alongside the new UK tour dates the band have also just played a short string of French shows - where they also made a big impact over the last year, recently appearing on national TV alongside Primal Scream and IDLES for Jenny Beth’s new TV show ECHOES.

lyrics

Every-which-way I see it
I see it seeping in.
Please stay a little while
my sweat’s getting thin.

I was so nervous
with thunderous hooves.
Tell me I look good,
it’s been years since I was approved.

There’s blue and white
in kitchen tiles.
Tell me you love me,
my thoughts are running wild.

There’s a jungle of plants,
the John Wyndham files.
Tell me you love me,
Yeah I know it’s not your style.

I’m switching on.

I had a sense,
I was shot through,
but ever since I met you
I knew this wasn’t true.

My beater hits
an incredible pace.
I fell in love with you,
when my eyes hit your face.

I remember when, I switched on.

credits

released March 20, 2020
Written and performed by LIFE. ©Afghan Moon / PIAS 2020.

Produced by Luke Smith
Mixed by Claudius Mitterdorfer

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LIFE Hull, UK

LIFE are anchored by their hometown; the geography, history and community has always been the inspiration behind their creativity and on their third LP, North East Coastal Town, out 19th August, the band pay homage to Hull and its folk.

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